Brand Identity
Logo, color palette, typography system, and usage guidelines - everything you need to look consistent and professional across touchpoints.
Brand design for startups and businesses that want to be taken seriously.
I'm Vikram Nair, an independent brand designer based in Hyderabad. I've spent 7 years helping founders and businesses build visual identities that actually mean something.
60+ Brands Designed
7 Years Independent
India & International
Services
What I Help You With
Brand Strategy
Positioning, audience definition, voice, and personality. The strategic thinking before the design begins.
Website Design
Clean, conversion-focused website design with Figma handoff, or built implementation if needed.
Brand Guidelines
A comprehensive guide your team can follow to stay consistent from social to pitch decks to packaging.
Selected Work
Some of What I've Built
Rootwise - Organic food brand
What I did: Full brand identity, packaging direction, brand guidelines.
Result: Launched with consistent visual identity across retail and D2C channels. Acquired 3 retail partnerships within first quarter.
Brand Identity | Packaging DirectionStackly - B2B SaaS Startup
What I did: Brand strategy, logo system, website design.
Result: Completed Series A raise 4 months post-rebrand. Founder credited brand clarity as key to investor confidence.
Brand Strategy | Website DesignStudio Kalpa - Architecture Firm
What I did: Brand identity, brand guidelines, collateral design system.
Result: Rebranded before pitching to premium residential clients. Won 2 flagship projects within 6 months of launch.
Brand Identity | Brand GuidelinesAbout
Why I Work the Way I Do
VN
I've been independent for 7 years and previously worked as a design lead at a Hyderabad agency. I left to work directly with founders because agency workflows often removed me from the decisions that actually mattered.
Good brand design isn't decoration. It's a strategic asset. I work best with clients who understand that distinction - or are willing to.
I don't take on projects where the brief is "make it look nice." If you don't have a clear sense of who you are and who you're for, we start there.
Brand Identity
Visual Strategy
Figma
Typography
Packaging
Web Design
The Process
01. The Brief
We spend time understanding your business, your audience, and what you're trying to communicate. A good brief makes everything else easier.
02. Design & Iteration
I present concepts with reasoning, not just visuals. We refine based on feedback, typically over 2 rounds.
03. Delivery
Final files in all formats you'll need with clear usage guidance so your team can execute consistently.
What Clients Say
"Vikram didn't just design our logo - he helped us figure out what we were trying to say before he put pen to paper. The brand feels genuinely ours."
Founder, Consumer Startup, Bangalore
"We've worked with 3 designers before Vikram. The difference is that he argues back when the brief is weak. That's exactly what we needed."
CEO, B2B SaaS, Hyderabad
"Fast, precise, and the finished guidelines document is so thorough that our internal team has never needed to ask a branding question since."
Marketing Head, Architecture Firm, Mumbai
Investment
How Projects Are Priced
Brand Starter
Logo + color palette + typography system. Ideal for new businesses. Turnaround: 2 weeks.
Brand Identity
Full identity system + guidelines document. For businesses serious about consistency. Turnaround: 3-4 weeks.
Brand + Web
Full brand identity + website design in Figma (or built). For launches that need everything. Turnaround: 5-6 weeks.
Prices are shared after understanding your project. Starting from ₹45,000 for Brand Starter.
Currently taking on new projects for Q3 2025. Limited capacity - reach out early.
Got a Project? Let's Talk.
Tell me what you're working on. I'll let you know if I'm the right person for it.